A French Touch in marketing technologies

After arriving in Moscow in 2002, Thierry Cellerin worked in several fields before going back to his first love: advertising. After 3 years spent in a traditional advertising agency, he starts to work alone in digital marketing and creates Buzzfactory in 2010.

Between 2010 and 2019, the company grows and its turnover increases by 30–35% per year (and 47% in 2019 alone). It has major international brands among its clients.

“I take my time to develop subsidiaries in other countries, without skipping any steps.”

Thierry, what is Buzzfactory?

Buzzfactory is a digital marketing agency. We work with major international brands to help them manage their online visibility and reputation by collaborating with leading Russian bloggers and influencers. In concrete terms, this involves online reputation management: we monitor the brand’s image on the internet by monitoring discussions and comments on forums and social networks. This allows the company to adjust its communication accordingly. In a world where consumers are more and more careful about the quality of a product, not hesitating, before confirming their purchase, to go online to check the reviews of previous buyers, this service is very useful for major brands.

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